Social, Video, Mobile for Internal Communications - East

• See how multimedia employee stories with visual and emotional impact exceed audience engagement benchmarks
• Understand how the employee voice is treated seriously, resulting in staff feeling more connected to the goals and mission
• Explore why the context of change is more effective from the employee viewpoint vs. the organizational viewpoint
• Discover how the hospital is serving as an internal communication “innovation lab” for the rest of the 13-hospitals within BJC HealthCare

John Twombly, Internal Communication Manager

St. Louis Children's Hospital

Intranets continue to be a strategy for employee engagement, but now we know that building a destination does not necessarily promise success. So many organizations struggle with intranet adoption, and rather than address the real challenge, they set out to revamp or redesign the same intranet they had in place.

In this session, Stefanie will challenge the concept of a destination intranet, and share real-world examples of how companies are successfully pushing relevant, targeted content to their employees through a mobile employee app.

Through these real-world company examples, you’ll learn how a single employee app can deliver true employee engagement at all levels:

• Improving internal awareness and employee advocacy
• Understanding how the employee works to increase overall adoption
• Building a business case to get others in your organization aligned with this way of thinking

The larger an organization gets, the harder it is to connect with your employees.  With nearly 40,000 employees around the globe, Cigna has faced its challenges in keeping coworkers connected, just like everyone else. Two tools Cigna has successfully used to connect coworkers with other colleagues and leadership are employee blogging and weekly video programming. By giving employees a voice and providing a reason to check-in, Cigna has created a culture of community and support that translates into taking better care of their external customers. 

Through Cigna’s examples you’ll learn how to effectively engage employees through social communication tools, including how to:

• Utilize your internal social platform for more than corporate messaging
• Jumpstart engagement when little-to-no interaction is going on
• Manage the employees who “like it the way it was”

A key component in communicating with your employees as well as your customers is telling your organization’s story: your history, culture, accomplishments and strategies for the future.  The concept of “Digital Storytelling” is everywhere these days, but what goes into creating truly compelling, engaging and effective story-based video content? In this interactive session, you will:

• Learn why story-based content can be a successful development strategy.
• Understand the makeup of engaging and compelling stories.
• Know the questions you should be asking before you start.
• Learn about current trends in video viewership.
• Apply these approaches to your specific content needs.

If an emergency or crisis happened at one of your organization’s locations, could your communications team be on the ground in a matter of seconds to respond to local media or handle employee communications? Probably not. Learn how to engage your internal ambassadors to put out fires before they happen.

You’ll leave this session with the tools you will need to support your crisis communication efforts, including how to:

• Develop an internal ambassador program that can expand your communications team without adding head count
• Implement low-cost internal tools and channels that can be used effectively during crisis communications
• Prepare your site ambassadors from an overview of crisis communications training

Michelle Ghorbanian, Internal Communications Manager

Siemens

Discover how social media, mobile tools, and communication campaigns can be used to connect, engage, and reward a disperse workforce. Take away new ideas and vehicles you can use to engage your workforce, including how to:

• Utilize new campaign ideas and communication vehicles to improve employee engagement
• Develop a communication roadmap to plan and coordinate themes
• Recognize, motivate, and inspire every employee
• Measure your communication effectiveness for maximizing ROE (return on engagement)

Michael Anton, Internal Communications Manager

IBM

The ever-changing opportunity that new technology provides can help companies address longstanding challenges, including how to get less-connected employees better tuned in. Learn how Boeing is harnessing the power of mobile apps to connect with its field-services and blue collar workforce.

This session will provide you with insight on key issues you should take into account when considering your own large-scale implementation of an outside app into your internal communications strategy, including how to:

• Gain leadership approval to move to an outside-the-walls digital information platform for employees
• Prepare and execute your launch successfully based on operational considerations
• Strategize for your launch – from promotions to content strategy to adoption rates to professional Communicator behaviors

Brian Ames, Vice President, Employee Communications

The Boeing Company

• Entice your employees to act quickly to the information posted on the intranet
• Engage employees across a broad spectrum of programs and announcements
• Encourage feedback from employees across the organization to express their opinions